Chef Moreno Benigno · Restaurant Business Guides · Philippines
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Free 2-Minute Quiz

Are you ready to open a restaurant?

Ten quick questions from Chef Moreno Benigno, based on 25+ years in hospitality and 10 restaurant openings in the Philippines. Answer honestly and you'll get your score and the three or four things to work on next. No sign-up.

Can you describe your concept in one sentence: what you sell, to whom, and at what price?

Have you tested your food with real paying customers (pop-up, take-out, market stall, online orders)?

Do you know your full opening budget, including deposits and working capital?

Is that budget available now, in cash or approved financing?

Have you found a location and checked the foot traffic at lunch, dinner and on weekends?

Do you know the plate cost and food cost percentage of your main dishes?

Do you know how many guests a day you need to break even?

Do you have food service experience, or a chef or manager who does?

Do you know which permits you need (business permit, sanitary, fire safety, BIR) and how long they take?

Do you have a plan for your first 90 days: soft launch, marketing, staff training and SOPs?

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Frequently asked questions

How do I know if I'm ready to open a restaurant?

You are close when you have a clear concept, tested food, a full budget including working capital, a tested location, costed dishes and a break-even number.

What is the most common mistake first-time restaurant owners make?

Underestimating the budget, especially rent deposits and the working capital needed for the first months, and signing a lease before testing the concept.

Want to run your own numbers? Try the free restaurant calculators or read how much it costs to open a restaurant in the Philippines.