Chef Moreno Benigno · Restaurant Health Check Call · Blueprint Included
Included with your Health Check call

Open your restaurant with the numbers right.

The Restaurant Launch Blueprint is the playbook I wish someone had handed me when I opened my first restaurant. 42 pages on choosing a concept, startup costs, permits in the Philippines, menu costing and pricing, branding, SOPs and your first 90 days. It comes with the full toolkit when you book a 1-hour Restaurant Health Check call with me ($80).

Restaurant Launch Blueprint ebook cover by Chef Moreno Benigno, Moreno's Italiano Cebu
42Pages
12Chapters
25+Years in hospitality
10Restaurants opened
What's Inside

12 Chapters, from Idea to Profit

Written from real restaurants in the Philippines, including how Moreno's Italiano was rebuilt after Typhoon Odette and grew about 4× after its rebrand. Every chapter ends with something you can apply the same week.

  1. Why Most Restaurants Fail (and How Not to Be One)
  2. Choosing & Validating Your Concept
  3. Understanding Your Numbers Before You Start
  4. Permits, Location & Sourcing in the Philippines
  5. Costing & Pricing Your Menu
  6. Building Your Brand Identity
  7. Menu Engineering That Sells
  8. Pre-Opening Checklist
  9. The First 90 Days
  10. Building Your SOPs
  11. Calibration After Opening
  12. Ongoing Coaching & Support
Want the Full Toolkit?

The Templates Come with Your Health Check Call

The ebook tells you what to do. The templates are what you fill in on a busy Tuesday night. They're included when you book a 60-minute Restaurant Health Check call with me, where we go through your concept and numbers together.

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Book Your Health Check Call

Send your details and I'll message you on WhatsApp within 24 hours with available times and payment details. The 1-hour call is $80, and the Restaurant Launch Blueprint ebook and full toolkit are sent to you with your call.

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