Chef Moreno Benigno · Rebrand & Relaunch · Philippines
Rebrand & Relaunch Package

Give your restaurant a second life.

When I rebranded my own restaurant and rebuilt the menu, monthly revenue grew to about 4 times what it was before. This package takes your restaurant through the same process: diagnosis, new positioning, menu rework and a relaunch that brings guests back.

Chef Moreno Benigno, restaurant rebrand consultant, Cebu Philippines
10Restaurants opened
6–8Weeks
4×Revenue after our own rebrand
25+Years in hospitality
Rebrand & Relaunch Package

From Tired Brand to Full Tables

For restaurants that have the location and the kitchen, but lost the guests, the buzz or the margins.

For existing restaurants

Rebrand & Relaunch Package

Price on request
6–8 weeks · online + on-site visits

I've rebuilt a restaurant from nothing and rebranded it into one guests drive across Cebu for. Now I do it for yours.

Book the Package

What's included

  • Business diagnosis: sales, costs, reviews, competitors, and why guests don't come back
  • New positioning: concept direction, target customer and price point
  • Brand brief: name, story and identity direction for your designer, or a refresh of what works
  • Menu rework: menu engineering and pricing for up to 40 items, cutting what doesn't sell
  • Quick-win list: ambience, layout and guest-experience fixes with the biggest effect
  • Staff service refresh: 1 day of on-site training on the new standards
  • Relaunch marketing plan: social media calendar, launch offers and partnerships
  • Relaunch run-sheet and a 30-day post-relaunch review of sales and costs

Travel expenses (airfare, accommodation and local transport) are paid by the client, on top of the package fee.

How It Works

Four Steps to Relaunch

Diagnose

I review your numbers, reviews and competitors, and visit the restaurant.

Reposition

We agree on the new concept direction, target customer and price point.

Rework

New menu and pricing, brand brief for your designer, staff refresh.

Relaunch

Launch plan and event, then a 30-day review of the results.

What I Need From You

  • Sales and P&L for the last 6–12 months
  • Current menu with prices and the POS sales mix
  • Current logo, photos and brand materials
  • Google and Facebook reviews, and access to your social media pages
  • Your budget for redesign, renovation and relaunch marketing
  • Target relaunch date
  • Staff available for the 1-day service refresh

Terms

  • 100% upfront: paid in full when booking; work starts once payment is received
  • Travel: airfare, accommodation and local transport are always paid by the client, on top of the package fee
  • Not included: logo and graphic design work, renovation, photography and ad budget
  • Extra on-site days: available on request
  • Payment: bank transfer or GCash; Non-VAT, no VAT added
Questions

Frequently Asked

Do I have to change my restaurant's name?

Not always. Sometimes the name is fine and the problem is the menu, prices or experience. The diagnosis tells us what to change and what to keep.

Do you design the new logo?

I write the brand brief and direct the work. The design itself is done by your designer, or I can recommend one.

How fast will sales improve?

It depends on your situation. The 30-day review measures the real effect on sales and costs, and gives you the next steps.

Do you work outside Cebu?

Yes, anywhere in the Philippines. Travel expenses are always paid by the client, on top of the package fee.

Let's Talk

Book Your Rebrand

Tell me about your restaurant and what's not working. I'll reply within 24 hours.

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